# Know which competitor moves deserve a decision. Canonical page: https://anomaradar.com/ Anoma monitors your competitors' products, pricing, positioning, hiring, and company news — then gives you the few moves that actually deserve your attention. Start with your company. We'll help you add the competitors that matter. Evidence-linked · Tailored to your business · No data dump The homepage asks for a public company website and continues to https://console.anomaradar.com/signup. This marketing site does not generate the brief itself. ## A weekly decision brief — not another alert feed. What five minutes a week looks like Illustrative example. Companies, quotes, and sources are fictional; the structure mirrors Anoma's weekly brief. > Illustrative example. The competitors in this sample are fictional. This shows the brief format. It is not a real customer report and not a fact about any company. ### Weekly brief Illustrative example. Prepared for Larkspur. Monday, March 23. 5-minute read. - Sells to: 100–500-person companies - Wins on: Built-in SSO, SCIM & audit logs - Pricing: Self-serve, per seat Two of your five competitors made moves worth a decision. One is worth watching. The rest didn't clear the bar. #### Northstar appears to be moving upmarket — into your core segment. Northstar. High confidence. What changed: - Mar 16 · Pricing page (/pricing): Added an Enterprise plan with SSO, SCIM, and audit logs, sold only through sales. > Enterprise — For organizations that need advanced security and control. SAML SSO, SCIM provisioning, audit log. Talk to sales. - Mar 17 · Security docs (/docs/security/sso): Published SAML SSO and SCIM setup docs. Neither appeared in earlier captures. > Set up SAML single sign-on and SCIM user provisioning for your organization. Available on the Enterprise plan. - Mar 18 · Customer stories (/customers): Released two customer stories, from companies of 250 and 400 people. > Fennel Health · 400 employees. “We rolled Northstar out to every team in under a month.” - Mar 20 · Careers (/careers): Opened two mid-market account executive roles and a solutions engineer role. > Mid-Market Account Executive (2 openings). You'll own new business with companies of 100 to 1,000 employees. Why this matters to Larkspur: The plan is labeled Enterprise, but the customer stories and sales roles point at 100–500-person companies — your core segment. It also closes the gap you win on: built-in SSO, SCIM, and audit logs. The difference, for now: Northstar sells them through sales, while your pricing is self-serve. What to consider: - Make “SSO and SCIM on every plan, no sales call” explicit on your pricing page and in demos while that contrast holds. - Decide whether security can stay your lead message in mid-market deals, or what you lead with instead. High confidence. Four independent sources point the same way, and each quote is verified against the captured page. Not established: Enterprise pricing, deal sizes, or any stated strategy behind the move. ## Also in this brief ### Loop44 moved API access from Starter to its Growth plan. Loop44. Worth a decision. Medium confidence. 2 sources. For Larkspur: Teams that test integrations before buying now hit a paywall at Loop44. Your API is included on every plan. ### Vantage Grid is hiring its first data engineers. Vantage Grid. Watch. Early signal. 1 source. For Larkspur: Two job posts aren't enough to act on. No product or pricing change yet. ## Quiet this week - Helix: Minor changes only; nothing decision-relevant - Orbit Labs: No material changes That's everything that needed your attention this week. Next brief: Monday, March 30 How Anoma works ## Set it up once. Stay informed every week. ### 01 — Tell us about your company Give Anoma your website. We learn what you sell, who you sell to, how you're positioned, and what matters in your market. ### 02 — Add your competitors Tell us who you want to watch. Anoma identifies the useful sources behind each competitor — not just their homepage. ### 03 — Let Anoma keep watch We monitor product changes, pricing, positioning, hiring, news, and other signals that can reveal something important. ### 04 — Get the brief You receive a short set of the most important competitor moves, why they matter to your business, and what you may want to do next. Five minutes. Once a week. Competitive intelligence without enterprise software. ## Simple, transparent pricing Start small. Add competitors when Anoma earns its place in your workflow. No implementation project. No analyst required. No sales process just to understand what the product costs. Monitor the competitors that matter and let Anoma handle the research. ### Basic 19.00 USD / month Entry monitoring for a founder tracking a small set of competitors. - Weekly email brief - Evidence links - Limited report history Sign up: https://console.anomaradar.com/signup ### Pro 59.00 USD / month Broader coverage for founders tracking more competitors. - Email and Slack delivery - Full history and trend views Sign up: https://console.anomaradar.com/signup ## Frequently asked questions ### What does Anoma monitor? Your competitors' products, pricing, positioning, hiring, and company news. Anoma then gives you the few moves that actually deserve your attention. ### What do I get each week? A short set of the most important competitor moves, why they matter to your business, and what you may want to do next. Five minutes. Once a week. ### What if nothing important changed? If your competitors had a quiet week, your brief should be quiet too. Anoma isn't paid by the alert, and we don't fill your inbox just to prove we're monitoring something. ### How do I know a conclusion is trustworthy? Important insights show where the conclusion came from, and a clear level of confidence. You can distinguish what Anoma knows, what it infers, and where the evidence is still uncertain. ### Who is Anoma for? Founders, product managers, product leaders, and product marketers who need to stay close to the market without becoming competitive-intelligence analysts. ### Do I need a sales call to start? No. There is no sales process just to understand what the product costs, no implementation project, and no analyst required. Enter your company website and continue to signup. ### Is the sample report a real customer? No. The competitors in the sample are fictional. It shows the brief format. It is not a real customer report and not a fact about any company. Stop finding out about competitor moves by accident. ## See what Anoma finds about your market. Enter your company website and start building your competitor radar. Continue: https://console.anomaradar.com/signup Know which competitor moves deserve a decision — in five minutes a week.